EF World Journeys
design engineer · 2022–present · checkout, search and AI discovery
A nine-figure travel business across countries and three brands. Search, discovery and checkout all carry revenue, and none of it can break.
Native checkout: four steps, with the price due today always on screen.
1 / 10Impact
problem
A nine-figure travel business across three brands. Search, discovery and checkout all carry revenue, and none of it can break.
approach
I own the whole loop, from research to production front-end, with no engineering handoff. Consolidate the surface, , and make every search land somewhere bookable.
outcome
Three brands on one checkout engine with add-on attach steady through the cutover. Search rebuilt so . I led design, research and the interaction build for the native-app checkout: , with an in booking conversion.
How it's built
10 components · ← → to step through- U1100+ countriescheckout
- U2three brands, one engineconsolidation
- U3attach redesign, A/Binsurance
- U4upsell step-changeexcursion
- U5never dead-endssearch
- U6strategy → interactionsnative checkout
- U7built once, reusedcampaigns
- U8live in an A/B testAI discovery
100+ countries
Checkout handles currency, tax, locale and payment methods for travelers in more than a hundred countries. I ship the production front-end myself, so the design that gets approved is the one that goes live.