work / The Social Booth · 04 of 04

The Social Booth

creative direction · India · employee #2

Employee at an agency in India. I built an , and Ducati India's online bike sales went in year one.

5→18Ducati India online bike sales, year one

Screens from this era aren't on file. The work lived in launch campaigns; the numbers are below, and Bunty has the story.

Impact

5→18Ducati online sales, year one
8people on the team I built
#2employee at the agency

problem

Stand up a design team from nothing and lead brand launches for major names entering the Indian market.

approach

Employee and the first designer. I built and led the team, owned creative direction across launches, and went deep on the brands that mattered.

outcome

I built the team to and led India-market launch creative for Ford, Ducati, Wendy's and Audi. Ducati India's online sales went in year one. The agency was acquired by VaynerMedia in 2023.

How it's built

3 components · ← → to step through
  • U1a team from scratchteam
  • U2brand from scratchducati
  • U3India-market creativelaunches
U1 · team1 / 3

a team from scratch

I joined as employee and the first designer, then hired and led a team of designers and web developers.

bunty · my friend from back home · receipts keep him honest